Campaign & editorial breakdowns

Famous fashion editorials and ad campaigns, reverse-engineered: how each was lit, what gear made the look, and how to recreate it for less. Every gear item links to its product page.

Diagram — coming with first breakdown

How a breakdown will look

Lighting diagram drawn by us, the gear list, likely settings (labeled as likely — never stated as fact), and a budget recreation kit.

Public-domain classics

The Classics series

Where we don't have permission to use a campaign image, we break down public-domain classics instead — verified per image and license-logged.

From the archive

From a working archive

Breakdowns taught through 27 years of real editorial and celebrity shoots — the photographer's own images, full permission, full story.

Image rule for this section: only images we have permission to use — the photographer's own work, written permission from brands and photographers, affiliate-licensed product shots, or verified public-domain images. Nothing else, ever.